Episode #20 - Importance of Market Research when Going Global

Business Beyond Borders

Sep 19 2018 | 00:11:07

00:00 / 00:11:07

Hosted By

Show Notes

In this episode, Cynthia clarifies why undertaking market research and collecting data before going global is so important for small to mid-sized businesses.

Cynthia gives you the questions you need to ask yourself when looking to go overseas with your product or service and how they help you set yourself up for success.

Cynthia also shares her tips for avoiding analysis paralysis and what kind of research to conduct in order to get the answers you need so you don’t have to learn through trial and error.

Other Episodes

Episode

January 23, 2020 • 00:23:40

Episode #46 - International Digital Marketing Strategy with Andrew Raso, founder of Online Marketing Gurus

Over the last decade, digital marketing has had a profound impact on the way companies promote themselves and sell to their clients, both at...

Episode

April 02, 2018 • 00:55:06

Episode #11 - Alicia Navarro, CEO and Co-Founder of Skimlinks

This week on the Business Beyond Borders podcast, I interviewed Alicia Navarro - CEO and Co-Founder of London-based Skimlinks.Skimlinks is a content monetization platform,...

Episode

October 07, 2019 • 00:30:45

Episode #40 - Sylvain Mansotte, CEO & Co-Founder at Whispli

What do you do when you uncover fraud at your workplace? Do you speak up, or brush it under the carpet and hope it...